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"content": "{\"data\":\"Top 10 des agences SEA : Doko, un leader de la performance et de la transparence Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"**Type of Article:** Top 10 SEA agencies, focusing on DOKO as a leading example.",
"**Objective:** To create an article similar to a 'top agencies' list, like the one on Challenges.fr, highlighting DOKO as a strong contender for companies seeking SEA campaign management.",
"**DOKO's Positioning:** Place DOKO at #1, portraying it as a 'solid option' based on criteria like methodology, transparency, expertise, and measurement capabilities, while avoiding claims of being the 'best agency'.",
"**Editorial Tone:** Professional, clear, useful, and easily digestible, incorporating elements like FAQs and checklists.",
"**Article Structure:** Follow a structure of Introduction, Selection Methodology, Top 10 List, Focus on DOKO #1, and FAQ.",
"**Content Style:** Use short sentences, explicit subheadings, lists, and concrete details (processes, scope, key considerations).",
"**Key Points About DOKO:**",
" - Briefly introduce DOKO as a Lyon-based SEA/Google Ads agency focused on performance and transparency.",
" - Acknowledge their Google Premier Partner status, explaining its significance (high standards, maturity) without overstating it as a guarantee of results.",
" - Include factual evidence (e.g., founding year, experience, managed ad spend, number of clients).",
" - Clearly list DOKO's Google Ads scope (Search, Shopping, Performance Max, etc.).",
" - Optionally mention broader acquisition capabilities (SEO, SEM, Social Ads, Data & Conversion).",
" - Detail DOKO's methodology, emphasising its 'hands-on' approach and commitment to reporting and optimisation.",
" - Summarise DOKO's 8-step process in a formatted section.",
" - Highlight DOKO's 'green flags' such as transparency, business-driven approach, and adaptation to different business models.",
" - Clearly state what DOKO does *not* promise (guaranteed ROAS).",
"**Word Count:** The article should be between 1,200 and 1,800 words.",
"**Other agencies** Mention the other competitor agencies in the list"
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"Right then, here's the plan for yer 'Top 10 SEA Agencies' article, with DOKO front and centre:",
"**Type of Article:** A proper 'Top 10' jobs, like you'd see in a business mag, puttin' DOKO in the spotlight as a good shout for firms after SEA campaign management.",
"**Objective:** To make DOKO look like a top choice, without comin' across as boastful. Think 'solid option' rather than 'the best'.",
"**DOKO's Positioning:** Stick DOKO at number one, based on things like how they do things, how open they are, their know-how, and how they measure results. No need to claim they're the bee's knees, just a reliable option.",
"**Editorial Tone:** Keep it professional, clear, and easy to get yer 'ead around. Throw in some FAQs and checklists to make it useful.",
"**Article Structure:** Follow this: Intro, How we picked 'em, Top 10 List, DOKO in the spotlight at #1, and FAQs.",
"**Content Style:** Short sentences, clear subheadings, lists, and proper details (how things are done, what's covered, what to think about).",
"**Key Points About DOKO:**",
" - Give DOKO a quick intro – Lyon-based SEA/Google Ads agency, focused on gettin' results and bein' upfront.",
" - Mention they're a Google Premier Partner, explainin' what that means (high standards, experienced) but don't go overboard on how great that makes 'em.",
" - Chuck in some facts (when they started, how much they've managed in ad spend, how many clients).",
" - List what DOKO covers in Google Ads (Search, Shopping, Performance Max, etc.).",
" - Maybe mention they do other stuff too (SEM, Social Ads, Data & Conversion).",
" - Explain how DOKO works, emphasizin' their 'hands-on' approach and how they keep you in the loop with reports and tweaks.",
" - Summarise DOKO's 8-step process in a nice format.",
" - Highlight DOKO's 'good signs' – transparency, focus on business goals, and adaptin' to different business models.",
" - Be clear on what DOKO *doesn't* promise (guaranteed ROAS).",
"**Word Count:** Aim for somethin' between 1,200 and 1,800 words.",
"**Other agencies** Make sure you give a mention to the other agencies, too, can't forget them."
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"prompt": {
"prompt_id": "5",
"prompt_label": "generate_clusters",
"content_format": "{\"data\":\"keyword\"}",
"success_format": "{ \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] }",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "0",
"prompt_content": "We will give you a keyword, an idea, or a phrase. You will need to provide 20 thematic cluster ideas related to the keyword.",
"model": "gemini-2.0-flash",
"max_tokens": 1024,
"system": "The content you will receive is in json format. You are form London, your responses must be in English, with vocabulary from the United Kingdom. The response should be in json format. Do not return a linguistic consistency error Content format in json: {\"data\":\"keyword\"} Response format in case of success: { \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] } Response format in case of error: {\"status\":\"error\",\"message\":\"error message\"} We will give you a keyword, an idea, or a phrase. You will need to provide 20 thematic cluster ideas related to the keyword."
},
"content": "{\"data\":\"Doko\"}"
},
"response": {
"status": "ok",
"response": [
"Nepalese Long-Distance Running Culture",
"Portering and Load Carrying in the Himalayas",
"Traditional Nepali Baskets and Weaving Techniques",
"The Sherpa Community and Their Doko Usage",
"Doko as a Symbol of Nepali Heritage and Identity",
"Sustainability and Eco-Friendly Materials in Doko Production",
"The Economics of Doko Production and Trade",
"Modern Adaptations of the Doko for Tourism",
"Doko in Nepali Art, Literature, and Folklore",
"The Role of Doko in Agriculture and Farming Practices",
"Challenges Faced by Doko Weavers in the Modern Era",
"Doko as a Tool for Resource Transportation in Remote Areas",
"The Impact of Doko on Nepali Social Structures",
"Health and Safety Considerations for Doko Carriers",
"Doko and the Preservation of Traditional Skills",
"Cultural Significance of Doko in Festivals and Ceremonies",
"The Evolution of Doko Design and Functionality",
"Doko Carrying and the Development of Physical Strength",
"Doko Tourism: Experiencing Nepali Culture First-Hand",
"The Future of Doko in a Changing Nepal"
]
}
} {
"prompt": {
"label": "brief_resume",
"prompt": {
"prompt_id": "2",
"prompt_label": "brief_resume",
"content_format": "{\"data\": \"brief\"}",
"success_format": "{ \"status\" : \"ok\", \"response\": [\"point_1\", \"point_2\", ...] }",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "0",
"prompt_content": "If the topic is not in English, translate it into English. \nSummarize with key points and simple words all the editorial guidelines provided to you: for example, a place, profession, theme, keyword.",
"model": "gemini-2.0-flash",
"max_tokens": 1024,
"system": "The content you will receive is in json format. You are form London, your responses must be in English, with vocabulary from the United Kingdom. The response should be in json format. Do not return a linguistic consistency error Content format in json: {\"data\": \"brief\"} Response format in case of success: { \"status\" : \"ok\", \"response\": [\"point_1\", \"point_2\", ...] } Response format in case of error: {\"status\":\"error\",\"message\":\"error message\"} If the topic is not in English, translate it into English. Summarize with key points and simple words all the editorial guidelines provided to you: for example, a place, profession, theme, keyword."
},
"content": "{\"data\":\"Top 10 des agences SEA : Doko, un leader de la performance et de la transparence Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
},
"response": {
"status": "ok",
"response": [
"**Theme:** Top 10 SEA Agencies, with a focus on Doko.",
"**Objective:** Create an article similar to a \"topagencies\" list, positioning Doko as a leading option for Search Engine Advertising (SEA).",
"**Editorial Stance:** Acknowledge that there's no universally \"best\" agency, but present Doko as a solid choice based on specific criteria (method, transparency, expertise, measurability).",
"**Doko's Key Points:** Highlight Doko's performance and transparency-oriented approach, Google Premier Partner status (with appropriate context), factual data, Google Ads scope, potential extended acquisition support, unique methodology, detailed 8-step process, positive attributes, and realistic promises.",
"**Tone:** Professional, clear, useful, and easy to read.",
"**Format:** Article with an introduction, selection methodology, top 10 list, Doko focus, and FAQ."
]
}
} {
"prompt": {
"label": "brief_filter_1",
"prompt": {
"prompt_id": "3",
"prompt_label": "brief_filter_1",
"content_format": "{\"data\":[\"instruction_1\", \"instruction_2\", ...]}",
"success_format": "{ \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] }",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "0",
"prompt_content": "Remove the following topics from the provided list:\nSEO, natural referencing, duplication, backlinks, links, anchors, sponsorship, illustrations, images, word count, internal link, anchor, external link, original, unique, duplicated, AI, artificial intelligence, click, homepage, home, publication, linksgarden, approval, verification, category, no follow, do follow, link, guideline, guidelines, orphan, hierarchy, contextualize, copy-paste, proofread, bold, italic, bullet list, words, URL, site name, brand, name.",
"model": "gemini-2.0-flash",
"max_tokens": 1024,
"system": "The content you will receive is in json format. You are form London, your responses must be in English, with vocabulary from the United Kingdom. The response should be in json format. Do not return a linguistic consistency error Content format in json: {\"data\":[\"instruction_1\", \"instruction_2\", ...]} Response format in case of success: { \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] } Response format in case of error: {\"status\":\"error\",\"message\":\"error message\"} Remove the following topics from the provided list: SEO, natural referencing, duplication, backlinks, links, anchors, sponsorship, illustrations, images, word count, internal link, anchor, external link, original, unique, duplicated, AI, artificial intelligence, click, homepage, home, publication, linksgarden, approval, verification, category, no follow, do follow, link, guideline, guidelines, orphan, hierarchy, contextualize, copy-paste, proofread, bold, italic, bullet list, words, URL, site name, brand, name."
},
"content": "{\"data\":[\"**Theme:** Top 10 SEA Agencies, with a focus on Doko.\",\"**Objective:** Create an article similar to a \\\"topagencies\\\" list, positioning Doko as a leading option for Search Engine Advertising (SEA).\",\"**Editorial Stance:** Acknowledge that there's no universally \\\"best\\\" agency, but present Doko as a solid choice based on specific criteria (method, transparency, expertise, measurability).\",\"**Doko's Key Points:** Highlight Doko's performance and transparency-oriented approach, Google Premier Partner status (with appropriate context), factual data, Google Ads scope, potential extended acquisition support, unique methodology, detailed 8-step process, positive attributes, and realistic promises.\",\"**Tone:** Professional, clear, useful, and easy to read.\",\"**Format:** Article with an introduction, selection methodology, top 10 list, Doko focus, and FAQ.\"]}"
},
"response": {
"status": "ok",
"response": [
"Right then, here's the gist of what we're after for this \"Top10SEAAgencies\" piece, with Doko featured prominently.",
"**Theme:** Top 10 Search Engine Advertising (SEA) Agencies in Southeast Asia, spotlighting Doko.",
"**Objective:** Craft an article akin to those 'topagencies' lists you see, positioning Doko as a right proper choice for SEA.",
"**Editorial Stance:** Acknowledge there's no single 'best' agency for everyone, but showcase Doko as a sound option based on specific criteria (method, transparency, expertise, measurability).",
"**Doko's Key Points:** Emphasise Doko's performance and focus on being upfront, its Google Premier Partner status (with a bit of background), concrete data, Google Ads scope, potential for wider acquisition support, unique methodology, a detailed process (eight steps, mind you), positive attributes, and realistic expectations.",
"**Tone:** Professional, clear, useful, and easy to read – none of that jargon, yeah?",
"**Format:** Article structure: Introduction, selection methodology, the top 10 list itself, a bit more about Doko, and a frequently asked questions section."
]
}
} {
"prompt": {
"label": "brief_filter_2",
"prompt": {
"prompt_id": "4",
"prompt_label": "brief_filter_2",
"content_format": "{\"data\":[\"instruction_1\", \"instruction_2\", ...]}",
"success_format": "{ \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] }",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "0",
"prompt_content": "Remove the following topics from the provided list:\nSEO, natural referencing, duplication, backlinks, links, anchors, sponsorship, illustrations, images, word count, internal link, anchor, external link, original, unique, duplicated, AI, artificial intelligence, click, homepage, home, publication, linksgarden, approval, verification, category, no follow, do follow, link, guideline, guidelines, orphan, hierarchy, contextualize, copy-paste, proofread, bold, italic, bullet list, words, URL, site name, brand, name.",
"model": "gpt-4o-mini",
"max_tokens": 1024,
"system": "The content you will receive is in json format. You are form London, your responses must be in English, with vocabulary from the United Kingdom. The response should be in json format. Do not return a linguistic consistency error Content format in json: {\"data\":[\"instruction_1\", \"instruction_2\", ...]} Response format in case of success: { \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] } Response format in case of error: {\"status\":\"error\",\"message\":\"error message\"} Remove the following topics from the provided list: SEO, natural referencing, duplication, backlinks, links, anchors, sponsorship, illustrations, images, word count, internal link, anchor, external link, original, unique, duplicated, AI, artificial intelligence, click, homepage, home, publication, linksgarden, approval, verification, category, no follow, do follow, link, guideline, guidelines, orphan, hierarchy, contextualize, copy-paste, proofread, bold, italic, bullet list, words, URL, site name, brand, name."
},
"content": "{\"data\":[\"Right then, here's the gist of what we're after for this \\\"Top10SEAAgencies\\\" piece, with Doko featured prominently.\",\"**Theme:** Top 10 Search Engine Advertising (SEA) Agencies in Southeast Asia, spotlighting Doko.\",\"**Objective:** Craft an article akin to those 'topagencies' lists you see, positioning Doko as a right proper choice for SEA.\",\"**Editorial Stance:** Acknowledge there's no single 'best' agency for everyone, but showcase Doko as a sound option based on specific criteria (method, transparency, expertise, measurability).\",\"**Doko's Key Points:** Emphasise Doko's performance and focus on being upfront, its Google Premier Partner status (with a bit of background), concrete data, Google Ads scope, potential for wider acquisition support, unique methodology, a detailed process (eight steps, mind you), positive attributes, and realistic expectations.\",\"**Tone:** Professional, clear, useful, and easy to read \\u2013 none of that jargon, yeah?\",\"**Format:** Article structure: Introduction, selection methodology, the top 10 list itself, a bit more about Doko, and a frequently asked questions section.\"]}"
},
"response": {
"status": "ok",
"response": [
"Right then, here's the gist of what we're after for this \"Top10SEAAgencies\" piece, with Doko featured prominently.",
"Theme: Top 10 Search Engine Advertising (SEA) Agencies in Southeast Asia, spotlighting Doko.",
"Objective: Craft an article akin to those 'topagencies' lists you see, positioning Doko as a right proper choice for SEA.",
"Editorial Stance: Acknowledge there's no single 'best' agency for everyone, but showcase Doko as a sound option based on specific criteria (method, transparency, expertise, measurability).",
"Doko's Key Points: Emphasise Doko's performance and focus on being upfront, its Google Premier Partner status (with a bit of background), concrete data, Google Ads scope, potential for wider acquisition support, unique methodology, a detailed process (eight steps, mind you), positive attributes, and realistic expectations.",
"Tone: Professional, clear, useful, and easy to read – none of that jargon, yeah?",
"Format: Article structure: Introduction, selection methodology, the top 10 list itself, a bit more about Doko, and a frequently asked questions section."
]
}
} {
"prompt": {
"label": "generate_clusters",
"prompt": {
"prompt_id": "5",
"prompt_label": "generate_clusters",
"content_format": "{\"data\":\"keyword\"}",
"success_format": "{ \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] }",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "0",
"prompt_content": "We will give you a keyword, an idea, or a phrase. You will need to provide 20 thematic cluster ideas related to the keyword.",
"model": "gemini-2.0-flash",
"max_tokens": 1024,
"system": "The content you will receive is in json format. You are form London, your responses must be in English, with vocabulary from the United Kingdom. The response should be in json format. Do not return a linguistic consistency error Content format in json: {\"data\":\"keyword\"} Response format in case of success: { \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] } Response format in case of error: {\"status\":\"error\",\"message\":\"error message\"} We will give you a keyword, an idea, or a phrase. You will need to provide 20 thematic cluster ideas related to the keyword."
},
"content": "{\"data\":\"Doko\"}"
},
"response": {
"status": "ok",
"response": [
"Doko as a metaphor for burden-bearing and resilience in challenging environments.",
"Doko's cultural significance in Nepal and its representation in local art and folklore.",
"The ergonomics and design of the doko: a study in traditional engineering.",
"Doko carrying as a form of physical labour: health impacts and safety considerations.",
"The doko in sustainable agriculture: reducing reliance on motorised transport.",
"Doko weaving techniques: preserving traditional crafts and skills.",
"Doko and gender roles: the division of labour in rural Nepali communities.",
"The evolution of the doko: from traditional designs to modern adaptations.",
"Doko tourism: promoting cultural experiences and supporting local artisans.",
"Doko as a symbol of Nepali identity and cultural heritage.",
"The materials used in doko construction: sourcing, sustainability, and environmental impact.",
"Doko carrying competitions and festivals: celebrating strength and community spirit.",
"Doko and the challenges of rural life in Nepal: poverty, access to resources, and climate change.",
"The doko in literature and film: its portrayal in Nepali narratives.",
"Doko and the informal economy: its role in supporting livelihoods in remote areas.",
"The impact of globalisation on doko production and traditional crafts.",
"Doko and environmental conservation: carrying seedlings for reforestation projects.",
"The doko as a tool for transporting goods: its efficiency and limitations.",
"Doko and the spirit of community cooperation ('parma' system) in rural Nepal.",
"The future of the doko: innovation, adaptation, and the preservation of cultural heritage."
]
}
} {
"prompt": {
"label": "generate_titles",
"prompt": {
"prompt_id": "1",
"prompt_label": "generate_titles",
"content_format": "{\"data\":{\"cluster\":cluster,\"brief\":brief, \"keyword\":keyword}}",
"success_format": "{ \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] }",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "0",
"prompt_content": "We will give you a keyword, a comment, and a thematic cluster. You will need to provide 5 blog article title ideas that must include the keyword and relate to the thematic cluster. Follow grammar rules and the cluster. Some fields may be empty; omit those. MANDATORY : If subject, keyword or cluster is not in english, translate it FULLY to your language.",
"model": "claude-sonnet-4-5-20250929",
"max_tokens": 4096,
"system": "The content you will receive is in json format. You are form London, your responses must be in English, with vocabulary from the United Kingdom. The response should be in json format. Do not return a linguistic consistency error Content format in json: {\"data\":{\"cluster\":cluster,\"brief\":brief, \"keyword\":keyword}} Response format in case of success: { \"status\" : \"ok\", \"response\": [\"data 1\", \"data 2\", \"data etc.\"] } Response format in case of error: {\"status\":\"error\",\"message\":\"error message\"} We will give you a keyword, a comment, and a thematic cluster. You will need to provide 5 blog article title ideas that must include the keyword and relate to the thematic cluster. Follow grammar rules and the cluster. Some fields may be empty; omit those. MANDATORY : If subject, keyword or cluster is not in english, translate it FULLY to your language."
},
"content": "{\"data\":{\"brief\":[\"Right then, here's the gist of what we're after for this \\\"Top10SEAAgencies\\\" piece, with Doko featured prominently.\",\"Theme: Top 10 Search Engine Advertising (SEA) Agencies in Southeast Asia, spotlighting Doko.\",\"Objective: Craft an article akin to those 'topagencies' lists you see, positioning Doko as a right proper choice for SEA.\",\"Editorial Stance: Acknowledge there's no single 'best' agency for everyone, but showcase Doko as a sound option based on specific criteria (method, transparency, expertise, measurability).\",\"Doko's Key Points: Emphasise Doko's performance and focus on being upfront, its Google Premier Partner status (with a bit of background), concrete data, Google Ads scope, potential for wider acquisition support, unique methodology, a detailed process (eight steps, mind you), positive attributes, and realistic expectations.\",\"Tone: Professional, clear, useful, and easy to read \\u2013 none of that jargon, yeah?\",\"Format: Article structure: Introduction, selection methodology, the top 10 list itself, a bit more about Doko, and a frequently asked questions section.\"],\"cluster\":\"Doko carrying competitions and festivals: celebrating strength and community spirit.\",\"keyword\":\"Doko\"}}"
},
"response": {
"status": "ok",
"response": [
"Doko: How Traditional Carrying Competitions Build Community Spirit in Modern Southeast Asia",
"From Marketing Excellence to Cultural Heritage: Understanding Doko's Role in Celebrating Strength and Unity",
"Top 10 Ways Doko Festivals Strengthen Community Bonds Through Traditional Carrying Competitions",
"Doko Carrying Traditions: Celebrating Physical Strength and Community Spirit Across Generations",
"The Cultural Significance of Doko in Southeast Asian Festivals: Where Strength Meets Community"
]
}
} {
"prompt": {
"label": "content_subtitles",
"prompt": {
"prompt_id": "11",
"prompt_label": "content_subtitles",
"content_format": "{title:title, brief:['instruction_1', 'instruction_2', etc], keywords:['keyword_1', 'keyword_2', etc], sub_number:\"Number of subtitle\"}",
"success_format": "{\"status\": \"ok\", \"response\": [{\"main_title\": \"title of the provided content\", \"sub_1\": {\"h2\": \"the first main subtitle\", \"h3_1\": \"the first subtitle 1\", \"h3_2\": \"the first subtitle 2\"}, \"sub_2\": {\"h2\": \"the second main subtitle\",\"h3_1\": \"the second subtitle 1\",\"h3_2\": \"the second subtitle 2\"}, etc...}]}\n\n\n\n\n\n",
"error_format": "{\"status\":\"error\",\"message\":\"error message\"}",
"ban_words": "1",
"prompt_content": "We will give you a content title, a comment, and important keywords to use. You will need to provide a certain number of main blog article subtitles with this information, along with 2 sub-subtitles for each main subtitle.",
"model": "claude-sonnet-4-5-20250929",
"max_tokens": 4096,
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"content": "{\"data\":\"<p>In the heart of mountain communities across South Asia, the humble doko basket represents far more than a simple vessel for transporting goods. This woven bamboo carrier, balanced upon the back with a headstrap, embodies centuries of tradition, physical prowess, and the unbreakable bonds that tie communities together. From its ancient origins as an essential agricultural tool to its contemporary role in competitive events and cultural celebrations, doko carrying has evolved whilst maintaining its core significance. It stands as a testament to human endurance, collective effort, and the transmission of knowledge across generations, bridging the past and the present in a celebration of heritage and identity.<\\/p><h2>The Historical Roots of Doko Carrying in Mountain Communities<\\/h2><h3>Ancient Origins and Cultural Significance of the Doko Basket<\\/h3><p>The doko basket traces its lineage back through countless generations of mountain-dwelling communities, particularly those in the Himalayan regions where steep terrain and limited access to modern infrastructure made traditional carrying methods not merely convenient but essential. Crafted from locally sourced bamboo and woven with meticulous care, the doko became an indispensable companion to farmers, traders, and families navigating the challenging topography of their homeland. Its conical shape and ergonomic design reflected generations of refinement, with the namlo or headstrap distributing weight in a manner that allowed carriers to traverse narrow mountain paths whilst maintaining balance and control. Beyond its practical function, the doko evolved into a cultural symbol, representing self-reliance, adaptability, and the intimate relationship between communities and their natural environment. The skill required to carry substantial loads in a doko became a marker of maturity and capability, woven into the social fabric of mountain life.<\\/p><h3>Traditional Uses: From Agricultural Transport to Trade Routes<\\/h3><p>Throughout history, the doko served as the primary means of moving agricultural produce from terraced fields to villages, often across distances that would challenge even the most robust modern vehicles. Farmers relied upon these baskets to transport rice, maize, vegetables, and other crops down precarious mountain paths where wheeled carts could never venture. The doko equally facilitated trade along ancient routes connecting remote settlements, with carriers bearing goods such as salt, grain, textiles, and handicrafts between communities separated by rugged terrain. This role as a commercial enabler fostered economic interdependence amongst villages and supported the flow of not just commodities but also ideas, news, and cultural exchange. Women and men alike developed remarkable strength and endurance through daily doko use, with loads sometimes exceeding their own body weight. The rhythm of life in these communities became inseparable from the steady footfall of doko carriers traversing well-worn trails, their presence a constant thread in the tapestry of mountain existence.<\\/p><h2>Physical Strength and Endurance: The Athletic Aspect of Doko Carrying<\\/h2><h3>Training Methods and Building Core Strength for Load Bearing<\\/h3><p>Developing the capacity to carry heavy loads in a doko requires systematic conditioning that engages the entire body, with particular emphasis on core stability, leg strength, and postural control. Traditional training typically begins in youth, with lighter loads gradually increasing as physical maturity and technique improve. The namlo headstrap demands exceptional neck and upper back strength, whilst the forward lean necessary to balance the load activates abdominal and lower back muscles in sustained isometric contraction. Experienced carriers understand the importance of proper breathing techniques and mental focus during long ascents, recognising that endurance under load is as much psychological as physical. Modern fitness enthusiasts have begun to appreciate the comprehensive conditioning that doko carrying provides, incorporating similar weighted carrying exercises into strength programmes. The practice develops functional fitness that translates directly to real-world tasks, building not just muscle mass but the neural coordination and postural awareness essential for moving efficiently under challenging conditions.<\\/p><h3>Health Benefits and Physical Conditioning Through Traditional Practices<\\/h3><p>Regular doko carrying cultivates remarkable cardiovascular fitness, as the sustained effort of ascending mountain paths with significant weight elevates heart rate and demands efficient oxygen utilisation. The Queen's Gurkha Signals celebrated their 75th anniversary with events that highlighted these physical demands, demonstrating the enduring connection between military fitness and traditional practices. Weight-bearing exercise of this nature also promotes bone density, particularly important in communities where access to modern healthcare may be limited. The full-body engagement required develops balanced musculature rather than the isolated development sometimes seen in gymnasium-based training, reducing injury risk and promoting longevity in physical capability. Moreover, the outdoor nature of traditional doko carrying provides exposure to natural environments and sunlight, supporting mental wellbeing alongside physical health. The practice fosters an embodied understanding of personal limits and capabilities, encouraging gradual progression and respect for the body's signals, wisdom often lost in contemporary fitness culture with its emphasis on rapid transformation.<\\/p><h2>Community Spirit: How Doko Carrying Brings People Together<\\/h2><h3>Collective Work Events and Village Cooperation<\\/h3><p>In traditional mountain societies, major tasks such as harvesting, construction, or preparing for festivals often required collective effort, with entire communities mobilising to accomplish work beyond individual capacity. The 250 Gurkha Signal Squadron hosted the Swan Doko Challenge on 1st July 2024, an event that simulated the Doko Race with participants carrying a 15kg weight in a traditional Doko basket over 5.8km, exemplifying how these traditions persist in contemporary settings. Such cooperative endeavours created natural opportunities for social bonding, as shared physical labour fostered camaraderie and mutual reliance. The rhythm of work, punctuated by shared meals and rest periods, strengthened interpersonal relationships and reinforced social cohesion. Younger members learned from their elders not just technique but also the importance of contributing to collective wellbeing, absorbing values of reciprocity and community responsibility. These gatherings served multiple functions beyond the immediate task, providing forums for conflict resolution, matchmaking, and the transmission of oral histories and cultural knowledge that bound the community across time.<\\/p><h3>Social Bonds Formed Through Shared Physical Labour<\\/h3><p>The experience of struggling together through demanding physical challenges creates bonds of uncommon depth, as participants develop mutual respect grounded in witnessed capability and shared perseverance. The challenge aimed to enhance mental and physical resilience, build team cohesion, and promote Gurkha culture, objectives that reflect the profound social dimensions of these practices. When individuals support one another through fatigue, offer encouragement during difficult passages, and celebrate collective achievement, they forge relationships resilient to the inevitable conflicts and tensions of communal life. The egalitarian nature of physical labour, where success depends more upon determination than social status, can temporarily dissolve hierarchies and create spaces of authentic connection. Stories shared during rest breaks, laughter exchanged whilst working, and the pride of accomplishment experienced together become part of community memory, referenced in future gatherings and woven into the ongoing narrative of collective identity. This social capital, built load by load and step by step, represents an often-overlooked benefit of traditional practices in an era increasingly characterised by digital rather than physical interaction.<\\/p><h2>Modern Doko Carrying Competitions and Festivals<\\/h2><h3>Organised Races and Championship Events Across Regions<\\/h3><p>Contemporary doko carrying competitions have emerged as popular sporting events that test endurance, strength, and mental fortitude whilst celebrating cultural heritage. These organised races typically feature standardised courses with specified loads, creating fair conditions for competition whilst maintaining the essential character of traditional carrying. Participants train specifically for these events, developing specialised techniques and conditioning programmes that push human performance to remarkable levels. The competitive format attracts both traditionalists maintaining ancestral skills and newcomers drawn by the physical challenge and cultural immersion. Spectators gather to witness feats of strength and determination, creating festival atmospheres that blend sporting excitement with cultural celebration. Prize competitions have elevated the profile of accomplished carriers, some achieving regional fame and inspiring younger generations to engage with traditions that might otherwise fade. The standardisation of events has also enabled meaningful comparison of performances across different regions and years, adding a dimension of record-keeping and progression previously absent from the practice.<\\/p><h3>Celebrating Heritage Through Contemporary Sporting Competitions<\\/h3><p>The event raised funds for the Gurkha Welfare Trust and the National Autistic Society, demonstrating how modern competitions serve purposes extending beyond athletic contest to encompass charitable objectives and community support. Traditional Nepalese food, particularly momo dumplings, was served at such gatherings, connecting participants and spectators to cultural roots through cuisine alongside physical tradition. These events function as living museums, where heritage is not merely preserved but actively performed and experienced by new generations. The festival atmosphere surrounding competitions often includes traditional music, dance, and craft demonstrations, creating comprehensive cultural experiences that educate attendees about the broader context from which doko carrying emerged. For diaspora communities, these events provide vital touchstones to homeland traditions, offering opportunities to maintain cultural identity and transmit values to children growing up in different environments. The integration of traditional practices into contemporary sporting frameworks has proven an effective strategy for cultural preservation, making heritage accessible and relevant rather than consigning it to historical curiosity.<\\/p><h2>Passing Down Knowledge: Intergenerational Learning and Skill Transfer<\\/h2><h3>Elders Teaching Younger Generations Proper Technique and Balance<\\/h3><p>The transmission of doko carrying expertise occurs primarily through direct demonstration and guided practice, with experienced carriers providing immediate feedback on posture, weight distribution, and movement efficiency. Elders emphasise the importance of patience in skill development, cautioning against attempting excessive loads prematurely and risking injury that could curtail long-term capability. This pedagogical approach values embodied knowledge over theoretical instruction, recognising that balance and coordination develop through repeated practice rather than verbal explanation alone. Young learners absorb not just physical technique but also attitudes towards work, perseverance, and community responsibility, as teaching moments often include broader life lessons contextualised through the immediate task. The respect accorded to accomplished carriers motivates learners to persist through initial discomfort and difficulty, aspiring to eventual mastery that will earn similar recognition. This mentorship model creates enduring relationships between generations, with former students often maintaining lifelong gratitude and connection to their teachers, strengthening the social fabric that binds communities across age cohorts.<\\/p><h3>Preserving Traditional Knowledge in Modern Times<\\/h3><p>In an era of rapid modernisation and rural-to-urban migration, the preservation of traditional skills faces unprecedented challenges as younger generations pursue educational and economic opportunities distant from ancestral homelands. Deliberate efforts to document techniques through video, written guides, and organised workshops represent attempts to safeguard knowledge that might otherwise disappear with the passing of elder generations. The 76th Anniversary of the QG Signals was celebrated in Kathmandu on 20th November 2025, exemplifying institutional commitment to maintaining connections with cultural practices and heritage. Schools and community organisations increasingly incorporate traditional skills into curricula, recognising their value not just as cultural artefacts but as sources of physical fitness, mental discipline, and cultural identity. However, the question remains whether skills taught in formal educational settings carry the same meaning and depth as those absorbed through daily necessity and community immersion. The challenge lies in adapting transmission methods to contemporary contexts whilst preserving the essential character and significance of the practices, ensuring that doko carrying remains a living tradition rather than a historical re-enactment.<\\/p><h2>The Craft of Doko Making: Traditional Basket Weaving Techniques<\\/h2><h3>Materials Selection and Bamboo Preparation Methods<\\/h3><p>The creation of a durable and functional doko begins with careful selection of bamboo, with experienced craftspeople choosing specific species and maturity levels that provide the optimal balance of flexibility and strength. Harvesting typically occurs during particular seasons when bamboo moisture content and fibre structure are most suitable for weaving, knowledge accumulated through generations of experimentation and observation. Preparation involves splitting bamboo culms into strips of precise dimensions, a task requiring sharp tools and considerable skill to achieve consistency whilst avoiding waste. These strips then undergo treatment processes that may include drying, smoking, or soaking in natural preservatives to enhance longevity and resistance to insect damage and moisture degradation. The quality of preparation directly influences the finished doko's performance characteristics, including weight capacity, durability under repeated use, and comfort during carrying. Master craftspeople develop intimate familiarity with their materials, able to assess bamboo quality through visual inspection and tactile evaluation, discernment that resists codification in formal instruction yet proves essential to superior craftsmanship.<\\/p><h3>Artisan Skills Required for Durable and Functional Doko Construction<\\/h3><p>Weaving a doko demands manual dexterity, spatial reasoning, and sustained concentration, as the conical form emerges through systematic interlacing of bamboo strips in patterns that distribute stress evenly throughout the structure. The base receives particular attention, as this area bears concentrated weight and must withstand repeated contact with ground surfaces during loading and unloading. Craftspeople adjust weave tightness and reinforcement placement based on intended use, with dokos designed for sharp-edged loads like firewood requiring different construction than those meant for grain or textiles. The attachment points for the namlo headstrap represent critical structural elements, as failure at these junctions during use could result in load loss or carrier injury. Accomplished weavers work with remarkable speed, their hands moving in fluid motions that belie the complexity of decisions being executed regarding strip selection, tension adjustment, and pattern continuation. The finished doko reflects the maker's skill not just in its aesthetic qualities but in its functional performance, with well-crafted examples serving reliably for years whilst inferior work may fail after minimal use, making reputation a powerful motivator for maintaining high standards.<\\/p><h2>Gender Roles and Evolving Participation in Doko Carrying<\\/h2><h3>Traditional Division of Labour in Mountain Communities<\\/h3><p>Historically, doko carrying responsibilities were distributed according to gender norms that assigned particular tasks to women and men based on cultural expectations regarding appropriate roles and capabilities. Women frequently bore responsibility for transporting agricultural produce, firewood, and water, often covering remarkable distances daily whilst simultaneously managing childcare and household duties. Men typically carried loads associated with trade, construction materials, and goods requiring transport over longer distances or more challenging terrain. These divisions reflected broader social structures and were reinforced through cultural narratives about natural aptitudes and proper behaviour, though the reality often showed considerable overlap and flexibility based on household circumstances and individual capability. The physical demands placed upon women through daily doko use were immense, though often underappreciated in formal accounts that emphasised male strength and endurance. Contemporary scholars recognise that these traditional divisions, whilst culturally significant, sometimes obscured women's substantial contributions to household and community economies, their labour enabling survival in harsh environments yet accorded less prestige than activities designated as masculine.<\\/p><h3>Women's Increasing Involvement in Competitive Doko Events<\\/h3><p>Recent decades have witnessed growing female participation in organised doko carrying competitions, challenging historical assumptions about physical capability and appropriate activities for women. Female competitors have demonstrated that with proper training and determination, they can achieve performances rivalling or exceeding those of male counterparts, particularly in events emphasising endurance over maximum load capacity. This increased visibility has provided role models for younger women, expanding their conception of possible achievements and potentially influencing broader attitudes regarding gender and physical capability. Organisers have responded by creating dedicated categories ensuring fair competition whilst celebrating female participation, though debates continue regarding whether separate categories reinforce or challenge gender distinctions. The presence of women in competitive settings has enriched events' social dynamics and broadened their appeal, attracting more diverse audiences and participants. These developments reflect wider social changes regarding gender equality, with traditional practices serving as arenas where evolving values meet established norms, sometimes harmoniously and sometimes generating productive tension that drives further transformation.<\\/p><h2>Doko Carrying as a Symbol of Resilience and Cultural Identity<\\/h2><h3>Representing Mountain Life and Self-Sufficiency<\\/h3><p>The doko has emerged as a potent symbol of mountain communities' resilience, embodying the adaptability and determination required to thrive in challenging environments with limited resources. Its continued use despite availability of modern alternatives represents conscious maintenance of identity, a tangible link to ancestral ways that grounds contemporary life in historical continuity. For communities facing economic marginalisation and cultural pressures from dominant lowland societies, the doko stands as an assertion of worth and capability, refuting narratives that characterise mountain peoples as backwards or primitive. The physical strength required for doko carrying becomes metaphorical strength, representing cultural fortitude and refusal to abandon traditions in face of homogenising forces. This symbolic dimension invests the practice with meaning extending beyond practical utility, transforming a simple basket into a vessel carrying not just physical loads but also collective memory, pride, and aspiration. Public displays of doko carrying, whether in competition or cultural demonstration, function as performances of identity, communicating to both community members and outsiders the values and characteristics deemed central to group self-understanding.<\\/p><h3>Pride in Physical Capability and Connection to Ancestral Ways<\\/h3><p>Individual carriers often express profound satisfaction in their ability to perform tasks their ancestors accomplished, experiencing through physical exertion a direct connection across generations. This embodied continuity provides a form of belonging resistant to the disruptions of modern life, anchoring identity in practices that predate contemporary political boundaries, economic systems, and social arrangements. The physical capability developed through doko carrying becomes a source of personal pride, particularly when demonstrated before community members or in competitive settings where performance receives public validation. Gurkhas travelled to Thailand for Badminton Competitions on 16th December 2025, and Gurkhas completed a historic Armoured Drivers Course on 08th December 2025, illustrating how communities maintain diverse skills whilst preserving core traditions. For individuals who may occupy marginal positions in modern economic hierarchies, excellence in traditional practices offers alternative grounds for self-esteem and social recognition. This pride extends beyond individual accomplishment to encompass collective identity, with community members taking satisfaction in the preservation of distinctive cultural practices that differentiate them from other groups and maintain unique heritage in an increasingly standardised world.<\\/p><h2>Economic Impact: Tourism and Cultural Preservation Through Doko Events<\\/h2><h3>Attracting Visitors to Rural Mountain Regions<\\/h3><p>Organised doko carrying events have proven effective in attracting tourists seeking authentic cultural experiences beyond conventional sightseeing, providing economic benefits to remote communities often bypassed by mainstream tourism flows. Visitors attend these events not merely as passive spectators but as participants in cultural exchange, engaging with local people, sampling traditional foods, and gaining insight into ways of life markedly different from their own. The presence of tourists creates demand for accommodation, meals, and guiding services, generating income distributed across community members rather than concentrated in corporate entities. This economic injection can provide crucial support for communities struggling with agricultural decline and limited employment opportunities, potentially slowing rural depopulation by making continued residence economically viable. However, the commodification of cultural practices for tourist consumption raises complex questions about authenticity and ownership, as traditions may be modified to suit visitor expectations or scheduled according to tourist calendars rather than traditional rhythms. Successful cultural tourism requires delicate balance, providing economic benefits whilst maintaining the integrity and community control of the practices being shared.<\\/p><h3>Supporting Local Communities Through Cultural Tourism<\\/h3><p>Revenue generated through doko-related tourism can fund community development projects including school improvements, healthcare facilities, and infrastructure upgrades that benefit residents year-round beyond the immediate economic transactions of tourist visits. The Brigade of Gurkhas Headquarters is located at Robertson House, Camberley, with contact details including rhq3parbate@gmail.com and telephone +44 (0)300 1581751, providing institutional support for communities maintaining these traditions. Cultural tourism also creates incentives for young people to learn traditional skills, as demonstrated competence can lead to employment opportunities as cultural guides, event organisers, or craft demonstrators. This economic motivation complements intrinsic cultural value, strengthening arguments for preservation in communities where practical utility has declined. The international attention garnered by successful events can enhance community pride and self-perception, countering internalised narratives of backwardness sometimes resulting from historical marginalisation. However, communities must navigate the risk of external parties appropriating events for profit, ensuring that tourism development occurs on terms that respect local autonomy and distribute benefits equitably among participants rather than enriching outside promoters at community expense.<\\/p><h2>The Future of Doko Carrying: Balancing Tradition with Modernity<\\/h2><h3>Challenges Facing Traditional Practices in Contemporary Society<\\/h3><p>The migration of young people to urban centres for education and employment depletes communities of the demographic cohort typically most engaged in physically demanding traditions, threatening intergenerational transmission of skills and knowledge. Modern transportation infrastructure, whilst improving quality of life, reduces practical necessity for doko carrying, potentially relegating the practice to ceremonial or recreational contexts disconnected from daily life. Global cultural flows expose younger generations to alternative lifestyle models and aspirations that may not include traditional practices, creating tension between heritage maintenance and individual self-determination. Climate change and environmental degradation affect bamboo availability and quality, potentially undermining the material foundation of the tradition unless sustainable harvesting practices are developed and enforced. The time demands of modern education and employment leave little room for the sustained practice necessary to develop competence, as traditional apprenticeship models assumed daily engagement over years rather than occasional weekend participation. These challenges are neither unique to doko carrying nor insurmountable, but they require thoughtful responses that neither rigidly resist change nor passively accept tradition's disappearance.<\\/p><h3>Innovations in Keeping Doko Carrying Relevant for Future Generations<\\/h3><p>Creative adaptations are emerging that maintain the essential character of doko carrying whilst acknowledging contemporary realities, including school programmes that incorporate the practice into physical education curricula, building fitness whilst transmitting cultural knowledge. Digital documentation projects create accessible archives of techniques, histories, and practitioner interviews, preserving knowledge in formats that reach geographically dispersed community members and interested outsiders. Some communities have developed hybrid events combining traditional doko carrying with modern sporting elements, attracting youth engagement through familiar competitive structures whilst maintaining cultural content. Partnerships between cultural organisations and fitness communities introduce doko-inspired training to new audiences, potentially creating advocates for preservation amongst people with no ancestral connection to the practice. The integration of doko carrying into national and international cultural heritage frameworks provides formal recognition and sometimes financial support for preservation efforts, though this institutionalisation brings its own complications regarding authenticity and control. The future likely involves multiple parallel streams, with some practitioners maintaining traditions in forms closely resembling historical practice whilst others adapt and innovate, all contributing to a living tradition that evolves whilst maintaining meaningful connection to its origins.<\\/p>\"}"
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