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"content": "{\"data\":\"Classement des meilleures agences Google Ads en France : D\\u00e9couvrez notre s\\u00e9lection Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"The article will be a list of the top Google Ads agencies in France.",
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"France's Premier Google Ads Specialists: Find Your Match",
"Best Google Ads Management Companies in France: Ranked",
"French Google Ads Experts: Our Top Agency Picks",
"Leading Google Ads Agencies in France: Performance Leaders",
"Google Ads Agency Showdown: The Best in France Compared",
"France's Top Google Ads Consultancies: Drive ROI with the Best",
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"Google Ads Powerhouses: The Top Agencies in France",
"France's Google Ads Agency Landscape: A Comprehensive Guide",
"The A-List of Google Ads Agencies in France: Drive Results",
"Finding the Right Google Ads Agency in France: Our Recommendations",
"Elevate Your Google Ads: France's Top Agency Choices",
"Google Ads Champions: France's Best Agency Performers",
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"content": "{\"data\":\"Classement des meilleures agences Google Ads en France : D\\u00e9couvrez notre s\\u00e9lection Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"**Type of Article:** A 'top agencies' piece, like a sponsored article, ranking Google Ads agencies in France.",
"**Objective:** To help businesses select a suitable agency for managing their SEA (Search Engine Advertising) campaigns.",
"**DOKO's Placement:** Positioned as the '#1' or 'most solid option', focusing on their method, transparency, expertise and measurement capabilities, rather than guaranteeing specific results.",
"**Editorial Tone:** Professional, clear, helpful, easy to digest with FAQs and checklists.",
"**Article Structure:** Introduction, selection methodology, top 10 ranking, a detailed section on DOKO, and a FAQ.",
"**Writing Style:** Short sentences, clear subheadings, lists, and concrete examples of processes and scopes.",
"**Key Points for DOKO:**",
" - A performance-oriented and transparent SEA/Google Ads agency based in Lyon, offering tailored support and a structured method.",
" - Their Google Premier Partner status signals maturity, volume and skills but isn't a guarantee of results.",
" - Factual evidence to include: founding year, experience in web marketing, Google Ads certifications, managed ad spend, number of clients supported and active clients.",
" - Google Ads services: Search, Shopping (including product feed optimisation), Performance Max, Demand Gen & Display, and YouTube Ads, adapted to the client's business model.",
" - Methodology: Dedicated consultant, business/marketing framing, conversion goal definition, tracking setup, account structuring, reporting tools and continuous optimisation.",
" - DOKO's 8-step process: brief, objectives, audit, tracking, strategy, campaign setup, monitoring and monthly reporting.",
" - 'Green flags' for DOKO: transparency, business-oriented management, emphasis on tracking and landing pages, and adaptation by type.",
" - DOKO does not promise a guaranteed ROAS."
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"Right then, here's a breakdown for crafting that 'top agencies' piece you're after, keeping it all very British and without any of that SEO jargon:",
"**Article Type:** A 'best of' job, like an advertorial, ranking Google Ads agencies in France.",
"**Aim:** To give businesses a leg up in choosing an agency for their SEA (Search Engine Advertising) campaigns.",
"**DOKO's Angle:** Position them as the 'top dog' or 'most reliable choice', highlighting their approach, openness, know-how, and how they measure things, rather than promising the earth.",
"**Editorial Style:** Professional, straightforward, useful, easy to follow with Q&As and checklists.",
"**Article Layout:** Intro, how to pick an agency, top 10 ranking, a good look at DOKO, and a Q&A.",
"**Writing Style:** Short and sweet sentences, clear headings, lists, and proper examples of how things work and what's covered.",
"**Key Points for DOKO:**",
" - A performance-driven and upfront SEA/Google Ads agency based in Lyon, offering support tailored to each client and a well-organised approach.",
" - Their Google Premier Partner status shows they're established, handle a lot of business, and are skilled, but it's not a golden ticket.",
" - Proper facts to include: when they started, experience in web marketing, Google Ads qualifications, ad spend managed, number of clients helped and active clients.",
" - Google Ads services: Search, Shopping (including product feed tweaks), Performance Max, Demand Gen & Display, and YouTube Ads, all geared to the client's business.",
" - Approach: Dedicated consultant, business/marketing planning, defining conversion targets, setting up tracking, account structure, reporting tools, and constant improvements.",
" - DOKO's 8-step process: brief, aims, review, tracking, strategy, campaign setup, monitoring, and monthly reports.",
" - 'Good signs' for DOKO: openness, business-focused management, focus on tracking and landing pages, and tailoring their approach.",
" - DOKO doesn't promise unrealistic returns."
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"Top Google Ads Agencies in France: A Comprehensive Ranking",
"French Google Ads Agency Awards: Celebrating Excellence",
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