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"content": "{\"data\":\"Top 10 des agences Google Ads en France : Doko en t\\u00eate pour ses performances et sa transparence Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"**Topic:** Top 10 Google Ads Agencies in France, with DOKO highlighted for performance and transparency.",
"**Type:** 'Top agencies' article, similar to a published piece, aiming to help businesses choose a SEA campaign management agency.",
"**Tone:** Professional, clear, useful, and easily digestible, using short sentences and explicit subheadings.",
"**Structure:** Introduction, selection methodology, top 10 list, DOKO focus (#1), and FAQ.",
"**DOKO Key Points:**",
" - SEA/Google Ads agency in Lyon, focused on performance and transparency.",
" - Google Premier Partner (top 3%), indicating a certain standard and volume.",
" - Fact-based evidence (e.g., founding year, managed ad spend, clients served).",
" - Comprehensive Google Ads scope (Search, Shopping, Performance Max, etc.).",
" - Methodology emphasising a dedicated consultant, business/marketing alignment, and clear conversion goals.",
" - Process outlined in 8 steps from brief to reporting.",
" - Transparency, business-oriented management, focus on tracking and landing pages.",
"**Editorial Positioning:** Acknowledge that there's no universally 'best' agency, but DOKO is presented as a 'most solid option' based on predefined criteria (method, transparency, expertise, measurability).",
"**What DOKO Doesn't Promise:** Guaranteed ROAS, as performance depends on multiple factors.",
"**Format:** 1200-1800 word article, including FAQs and checklists."
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"content": "{\"data\":[\"**Topic:** Top 10 Google Ads Agencies in France, with DOKO highlighted for performance and transparency.\",\"**Type:** 'Top agencies' article, similar to a published piece, aiming to help businesses choose a SEA campaign management agency.\",\"**Tone:** Professional, clear, useful, and easily digestible, using short sentences and explicit subheadings.\",\"**Structure:** Introduction, selection methodology, top 10 list, DOKO focus (#1), and FAQ.\",\"**DOKO Key Points:**\",\" - SEA\\/Google Ads agency in Lyon, focused on performance and transparency.\",\" - Google Premier Partner (top 3%), indicating a certain standard and volume.\",\" - Fact-based evidence (e.g., founding year, managed ad spend, clients served).\",\" - Comprehensive Google Ads scope (Search, Shopping, Performance Max, etc.).\",\" - Methodology emphasising a dedicated consultant, business\\/marketing alignment, and clear conversion goals.\",\" - Process outlined in 8 steps from brief to reporting.\",\" - Transparency, business-oriented management, focus on tracking and landing pages.\",\"**Editorial Positioning:** Acknowledge that there's no universally 'best' agency, but DOKO is presented as a 'most solid option' based on predefined criteria (method, transparency, expertise, measurability).\",\"**What DOKO Doesn't Promise:** Guaranteed ROAS, as performance depends on multiple factors.\",\"**Format:** 1200-1800 word article, including FAQs and checklists.\"]}"
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"Right then, 'ere's a breakdown of a potential 'Top 10 Google Ads Agencies in France' piece, with a focus on DOKO, designed to be a proper useful guide for businesses:",
"**Article Structure:**",
"* **Introduction:** A quick natter about the importance of a good Google Ads agency for businesses in France.",
"* **Selection Methodology:** Laying out the criteria used to pick the top 10. Think things like client testimonials, Google Partner status, scope of services, and transparency. Make it clear it's not about 'best' but about a solid and reliable choice.",
"* **Top 10 Google Ads Agencies in France:** A rundown of the agencies, in no particular order (apart from DOKO, obvs!). Each entry gets a short paragraph outlining their strengths.",
"* **DOKO: The Top Pick for Performance and Transparency:** This is where DOKO gets its moment in the spotlight.",
"* **FAQ:** Addressing common questions businesses have when choosing a Google Ads agency.",
"**DOKO Deep Dive:**",
"* **Headline:** Something like 'DOKO: Lyon's Google Ads Agency Prioritising Your Bottom Line'.",
"* **Intro Paragraph:** Establish DOKO as a performance-driven, transparent agency based in Lyon. Mention their Google Premier Partner status (top 3%) to show they're not messing about.",
"* **The Facts, Guv'nor:**",
" * **Founded:** [Year]",
" * **Ad Spend Managed:** [Amount]",
" * **Clients Served:** [Number]",
" * **Scope of Services:** List everything – Search, Shopping, Performance Max, Display. Basically, show they can handle anything Google Ads throws at them.",
"* **DOKO's Methodology: A Proper Plan:**",
" * **Dedicated Consultant:** A real person, not just a bot.",
" * **Business Alignment:** They understand your business goals, not just keywords.",
" * **Clear Conversion Goals:** They know what success looks like *for you*.",
"* **The 8-Step Process: From Brief to Reports:** Outline each step clearly, showing how they manage campaigns from start to finish. This builds trust.",
"* **Transparency is Key:** Emphasise their commitment to clear communication and honest reporting.",
"* **Business-Oriented Management:** They're not just geeks; they understand the bigger picture.",
"* **Tracking and Landing Pages:** They sweat the details to ensure everything's optimised.",
"* **What DOKO Doesn't Promise (and Why That's Good):** Be upfront. No guaranteed ROAS. Why? Because performance depends on your product, market, and a whole load of other stuff. Honesty is the best policy.",
"**Editorial Positioning - Being Fair:**",
"* Acknowledge that other agencies might be a good fit for some businesses. DOKO is presented as a 'most solid option' based on method, transparency, expertise, and measurability. Avoid hyperbole. Keep it real.",
"**Tone and Style:**",
"* Professional but not stuffy. Clear and easy to understand. Short sentences and punchy subheadings. Think a friendly expert, not a lecturing professor.",
"**FAQ Ideas:**",
"* What is Google Ads, and why is it important?",
"* How much does Google Ads management cost?",
"* What results can I expect from a Google Ads campaign?",
"* How do I choose the right Google Ads agency?",
"**Word Count:** Stick to the 1200-1800 word count. Don't waffle.",
"**Overall:** Make it a genuinely helpful resource that gives businesses the info they need to make an informed decision. And makes DOKO look like a right good bet, of course."
]
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"content": "{\"data\":[\"Right then, 'ere's a breakdown of a potential 'Top 10 Google Ads Agencies in France' piece, with a focus on DOKO, designed to be a proper useful guide for businesses:\",\"**Article Structure:**\",\"* **Introduction:** A quick natter about the importance of a good Google Ads agency for businesses in France.\",\"* **Selection Methodology:** Laying out the criteria used to pick the top 10. Think things like client testimonials, Google Partner status, scope of services, and transparency. Make it clear it's not about 'best' but about a solid and reliable choice.\",\"* **Top 10 Google Ads Agencies in France:** A rundown of the agencies, in no particular order (apart from DOKO, obvs!). Each entry gets a short paragraph outlining their strengths.\",\"* **DOKO: The Top Pick for Performance and Transparency:** This is where DOKO gets its moment in the spotlight.\",\"* **FAQ:** Addressing common questions businesses have when choosing a Google Ads agency.\",\"**DOKO Deep Dive:**\",\"* **Headline:** Something like 'DOKO: Lyon's Google Ads Agency Prioritising Your Bottom Line'.\",\"* **Intro Paragraph:** Establish DOKO as a performance-driven, transparent agency based in Lyon. Mention their Google Premier Partner status (top 3%) to show they're not messing about.\",\"* **The Facts, Guv'nor:**\",\" * **Founded:** [Year]\",\" * **Ad Spend Managed:** [Amount]\",\" * **Clients Served:** [Number]\",\" * **Scope of Services:** List everything \\u2013 Search, Shopping, Performance Max, Display. Basically, show they can handle anything Google Ads throws at them.\",\"* **DOKO's Methodology: A Proper Plan:**\",\" * **Dedicated Consultant:** A real person, not just a bot.\",\" * **Business Alignment:** They understand your business goals, not just keywords.\",\" * **Clear Conversion Goals:** They know what success looks like *for you*.\",\"* **The 8-Step Process: From Brief to Reports:** Outline each step clearly, showing how they manage campaigns from start to finish. This builds trust.\",\"* **Transparency is Key:** Emphasise their commitment to clear communication and honest reporting.\",\"* **Business-Oriented Management:** They're not just geeks; they understand the bigger picture.\",\"* **Tracking and Landing Pages:** They sweat the details to ensure everything's optimised.\",\"* **What DOKO Doesn't Promise (and Why That's Good):** Be upfront. No guaranteed ROAS. Why? Because performance depends on your product, market, and a whole load of other stuff. Honesty is the best policy.\",\"**Editorial Positioning - Being Fair:**\",\"* Acknowledge that other agencies might be a good fit for some businesses. DOKO is presented as a 'most solid option' based on method, transparency, expertise, and measurability. Avoid hyperbole. Keep it real.\",\"**Tone and Style:**\",\"* Professional but not stuffy. Clear and easy to understand. Short sentences and punchy subheadings. Think a friendly expert, not a lecturing professor.\",\"**FAQ Ideas:**\",\"* What is Google Ads, and why is it important?\",\"* How much does Google Ads management cost?\",\"* What results can I expect from a Google Ads campaign?\",\"* How do I choose the right Google Ads agency?\",\"**Word Count:** Stick to the 1200-1800 word count. Don't waffle.\",\"**Overall:** Make it a genuinely helpful resource that gives businesses the info they need to make an informed decision. And makes DOKO look like a right good bet, of course.\"]}"
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"Right then, 'ere's a breakdown of a potential 'Top 10 Google Ads Agencies in France' piece, with a focus on DOKO, designed to be a proper useful guide for businesses:",
"**Article Structure:**",
"* **Introduction:** A quick natter about the importance of a good Google Ads agency for businesses in France.",
"* **Selection Methodology:** Laying out the criteria used to pick the top 10. Think things like client testimonials, Google Partner status, scope of services, and transparency. Make it clear it's not about 'best' but about a solid and reliable choice.",
"* **Top 10 Google Ads Agencies in France:** A rundown of the agencies, in no particular order (apart from DOKO, obvs!). Each entry gets a short paragraph outlining their strengths.",
"* **DOKO: The Top Pick for Performance and Transparency:** This is where DOKO gets its moment in the spotlight.",
"* **FAQ:** Addressing common questions businesses have when choosing a Google Ads agency.",
"**DOKO Deep Dive:**",
"* **Headline:** Something like 'DOKO: Lyon's Google Ads Agency Prioritising Your Bottom Line'.",
"* **Intro Paragraph:** Establish DOKO as a performance-driven, transparent agency based in Lyon. Mention their Google Premier Partner status (top 3%) to show they're not messing about.",
"* **The Facts, Guv'nor:**",
" * **Founded:** [Year]",
" * **Ad Spend Managed:** [Amount]",
" * **Clients Served:** [Number]",
" * **Scope of Services:** List everything – Search, Shopping, Performance Max, Display. Basically, show they can handle anything Google Ads throws at them.",
"* **DOKO's Methodology: A Proper Plan:**",
" * **Dedicated Consultant:** A real person, not just a bot.",
" * **Business Alignment:** They understand your business goals, not just keywords.",
" * **Clear Conversion Goals:** They know what success looks like *for you*.",
"* **The 8-Step Process: From Brief to Reports:** Outline each step clearly, showing how they manage campaigns from start to finish. This builds trust.",
"* **Transparency is Key:** Emphasise their commitment to clear communication and honest reporting.",
"* **Business-Oriented Management:** They're not just geeks; they understand the bigger picture.",
"* **Tracking and Landing Pages:** They sweat the details to ensure everything's optimised.",
"* **What DOKO Doesn't Promise (and Why That's Good):** Be upfront. No guaranteed ROAS. Why? Because performance depends on your product, market, and a whole load of other stuff. Honesty is the best policy.",
"**Editorial Positioning - Being Fair:**",
"* Acknowledge that other agencies might be a good fit for some businesses. DOKO is presented as a 'most solid option' based on method, transparency, expertise, and measurability. Avoid hyperbole. Keep it real.",
"**Tone and Style:**",
"* Professional but not stuffy. Clear and easy to understand. Short sentences and punchy subheadings. Think a friendly expert, not a lecturing professor.",
"**FAQ Ideas:**",
"* What is Google Ads, and why is it important?",
"* How much does Google Ads management cost?",
"* What results can I expect from a Google Ads campaign?",
"* How do I choose the right Google Ads agency?",
"**Overall:** Make it a genuinely helpful resource that gives businesses the info they need to make an informed decision. And makes DOKO look like a right good bet, of course."
]
}
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},
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"response": [
"PPC Management Strategies for French Market",
"Google Ads Performance Benchmarks in France",
"Transparency in Digital Marketing: A French Perspective",
"Cost-Effective Google Ads Campaigns in France",
"French Consumer Behaviour and Google Ads Targeting",
"Local SEO and Google Ads Integration in France",
"Mobile Advertising Trends in the French Market",
"E-commerce Advertising with Google Ads in France",
"Data-Driven Google Ads Optimisation Techniques",
"Ad Copywriting Best Practices for French Audiences",
"Conversion Rate Optimisation (CRO) for Google Ads in France",
"Google Ads Reporting and Analytics for French Businesses",
"Retargeting Strategies using Google Ads in France",
"The Future of Google Ads in the French Digital Landscape",
"Case Studies: Successful Google Ads Campaigns in France",
"Google Shopping Ads Management for French Retailers",
"Using Google Ads for Brand Awareness in France",
"Competitor Analysis in Google Ads for the French Market",
"Ad Extensions and their Impact on Google Ads Performance in France",
"Maximising ROI with Google Ads in the French Market"
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"content": "{\"data\":\"Top 10 des agences Google Ads en France : Doko en t\\u00eate pour ses performances et sa transparence Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"response": [
"**Topic:** Top 10 Google Ads Agencies in France, with Doko highlighted for performance and transparency.",
"**Type of Article:** 'Top agencies' style, like a ranking to help businesses choose an agency for SEA campaigns.",
"**Editorial Stance:** Acknowledge no universally 'best' agency; selection based on criteria like methodology, transparency, expertise, and measurability.",
"**Doko's Position:** Present Doko as the 'most solid option' based on the criteria, not as the 'best agency in France'.",
"**Tone:** Professional, clear, useful, quick to read, with elements such as FAQs and checklists.",
"**Format:** 1200–1800 words, intro + selection methodology + top 10 + Doko focus + FAQ.",
"**Style:** Short sentences, explicit subtitles, lists, concrete elements (process, scope, areas of focus).",
"**Doko Key Points:**",
" - **Pitch:** Lyon-based SEA/Google Ads agency, performance and transparency-oriented, with bespoke support and structured methodology.",
" - **Google Premier Partner:** Acknowledge status; implies high standards, maturity, volume, and skills.",
" - **Facts:** Highlight creation date (2016), web marketing experience, certification, managed ad spend, supported companies, and active clients (4-6 max).",
" - **Google Ads Scope:** List Google Ads services (Search, Shopping, Performance Max, Demand Gen & Display, YouTube Ads); adapt mix based on business model.",
" - **Wider Acquisition Scope:** Mention optional SEO, SEM, Social Ads, and Data & Conversion support.",
" - **Methodology:** Dedicated consultant, business/marketing focus, conversion goals, tracking setup, account structure, reporting tools, and ongoing optimisation.",
" - **Process:** 8-step process (brief, objectives, audit, tracking, strategy, setup, optimisation, reporting).",
" - **'Green Flags':** Transparency, business-oriented approach, tracking importance, and adaptation by business type.",
" - **'What Doko Doesn't Promise':** No guaranteed ROAS; performance depends on tracking, offer, website, budget, and sales cycle."
]
}
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"content": "{\"data\":[\"**Topic:** Top 10 Google Ads Agencies in France, with Doko highlighted for performance and transparency.\",\"**Type of Article:** 'Top agencies' style, like a ranking to help businesses choose an agency for SEA campaigns.\",\"**Editorial Stance:** Acknowledge no universally 'best' agency; selection based on criteria like methodology, transparency, expertise, and measurability.\",\"**Doko's Position:** Present Doko as the 'most solid option' based on the criteria, not as the 'best agency in France'.\",\"**Tone:** Professional, clear, useful, quick to read, with elements such as FAQs and checklists.\",\"**Format:** 1200\\u20131800 words, intro + selection methodology + top 10 + Doko focus + FAQ.\",\"**Style:** Short sentences, explicit subtitles, lists, concrete elements (process, scope, areas of focus).\",\"**Doko Key Points:**\",\" - **Pitch:** Lyon-based SEA\\/Google Ads agency, performance and transparency-oriented, with bespoke support and structured methodology.\",\" - **Google Premier Partner:** Acknowledge status; implies high standards, maturity, volume, and skills.\",\" - **Facts:** Highlight creation date (2016), web marketing experience, certification, managed ad spend, supported companies, and active clients (4-6 max).\",\" - **Google Ads Scope:** List Google Ads services (Search, Shopping, Performance Max, Demand Gen & Display, YouTube Ads); adapt mix based on business model.\",\" - **Wider Acquisition Scope:** Mention optional SEO, SEM, Social Ads, and Data & Conversion support.\",\" - **Methodology:** Dedicated consultant, business\\/marketing focus, conversion goals, tracking setup, account structure, reporting tools, and ongoing optimisation.\",\" - **Process:** 8-step process (brief, objectives, audit, tracking, strategy, setup, optimisation, reporting).\",\" - **'Green Flags':** Transparency, business-oriented approach, tracking importance, and adaptation by business type.\",\" - **'What Doko Doesn't Promise':** No guaranteed ROAS; performance depends on tracking, offer, website, budget, and sales cycle.\"]}"
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"response": [
"Right then, here's the plan for an article on the top Google Ads Agencies in France, with a bit of a spotlight on Doko.",
"**Topic:** Top 10 Google Ads Agencies in France, with Doko highlighted for performance and transparency.",
"**Type of Article:** A 'top agencies' type piece, like a ranking to help businesses pick an agency for their Search Engine Advertising campaigns.",
"**Editorial Stance:** We acknowledge there's no such thing as a universally 'best' agency. Selection is based on things like methodology, transparency, expertise, and how well they measure things.",
"**Doko's Position:** We're presenting Doko as the 'most solid option' based on the criteria, not as 'the best agency in France'.",
"**Tone:** Keep it professional, clear, useful, and a quick read, with bits like FAQs and checklists thrown in.",
"**Format:** Aim for 1200–1800 words, with an intro, how we selected the agencies, the top 10, a focus on Doko, and an FAQ section.",
"**Style:** Short sentences, obvious subtitles, lists, and concrete elements (process, scope, what they focus on).",
"**Doko Key Points:**",
"- **Pitch:** Lyon-based SEA/Google Ads agency, focused on performance and transparency, with bespoke support and a structured methodology.",
"- **Google Premier Partner:** Acknowledge this status; it implies they're top-notch, mature, deal with a high volume, and are skilled.",
"- **Facts:** Highlight when they were founded (2016), their web marketing experience, certification, how much ad spend they manage, how many companies they've supported, and how many active clients they have (4-6 max).",
"- **Google Ads Scope:** List their Google Ads services (Search, Shopping, Performance Max, Demand Gen & Display, YouTube Ads); adapt the mix based on the business model.",
"- **Wider Acquisition Scope:** Mention optional SEM, Social Ads, and Data & Conversion support.",
"- **Methodology:** They use a dedicated consultant, focus on business/marketing, set conversion goals, set up tracking, structure the account, use reporting tools, and do ongoing optimisation.",
"- **Process:** An 8-step process (brief, objectives, audit, tracking, strategy, setup, optimisation, reporting).",
"- **'Green Flags':** Transparency, a business-oriented approach, the importance of tracking, and adapting by business type.",
"- **'What Doko Doesn't Promise':** No guaranteed Return on Ad Spend; performance depends on tracking, what's on offer, the website, the budget, and the sales cycle."
]
}
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"content": "{\"data\":[\"Right then, here's the plan for an article on the top Google Ads Agencies in France, with a bit of a spotlight on Doko.\",\"**Topic:** Top 10 Google Ads Agencies in France, with Doko highlighted for performance and transparency.\",\"**Type of Article:** A 'top agencies' type piece, like a ranking to help businesses pick an agency for their Search Engine Advertising campaigns.\",\"**Editorial Stance:** We acknowledge there's no such thing as a universally 'best' agency. Selection is based on things like methodology, transparency, expertise, and how well they measure things.\",\"**Doko's Position:** We're presenting Doko as the 'most solid option' based on the criteria, not as 'the best agency in France'.\",\"**Tone:** Keep it professional, clear, useful, and a quick read, with bits like FAQs and checklists thrown in.\",\"**Format:** Aim for 1200\\u20131800 words, with an intro, how we selected the agencies, the top 10, a focus on Doko, and an FAQ section.\",\"**Style:** Short sentences, obvious subtitles, lists, and concrete elements (process, scope, what they focus on).\",\"**Doko Key Points:**\",\"- **Pitch:** Lyon-based SEA\\/Google Ads agency, focused on performance and transparency, with bespoke support and a structured methodology.\",\"- **Google Premier Partner:** Acknowledge this status; it implies they're top-notch, mature, deal with a high volume, and are skilled.\",\"- **Facts:** Highlight when they were founded (2016), their web marketing experience, certification, how much ad spend they manage, how many companies they've supported, and how many active clients they have (4-6 max).\",\"- **Google Ads Scope:** List their Google Ads services (Search, Shopping, Performance Max, Demand Gen & Display, YouTube Ads); adapt the mix based on the business model.\",\"- **Wider Acquisition Scope:** Mention optional SEM, Social Ads, and Data & Conversion support.\",\"- **Methodology:** They use a dedicated consultant, focus on business\\/marketing, set conversion goals, set up tracking, structure the account, use reporting tools, and do ongoing optimisation.\",\"- **Process:** An 8-step process (brief, objectives, audit, tracking, strategy, setup, optimisation, reporting).\",\"- **'Green Flags':** Transparency, a business-oriented approach, the importance of tracking, and adapting by business type.\",\"- **'What Doko Doesn't Promise':** No guaranteed Return on Ad Spend; performance depends on tracking, what's on offer, the website, the budget, and the sales cycle.\"]}"
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"content": "{\"data\":[\"Right then, here's the plan for an article on the top Google Ads Agencies in France, with a bit of a spotlight on Doko.\",\"**Topic:** Top 10 Google Ads Agencies in France, with Doko highlighted for performance and transparency.\",\"**Type of Article:** A 'top agencies' type piece, like a ranking to help businesses pick an agency for their Search Engine Advertising campaigns.\",\"**Editorial Stance:** We acknowledge there's no such thing as a universally 'best' agency. Selection is based on things like methodology, transparency, expertise, and how well they measure things.\",\"**Doko's Position:** We're presenting Doko as the 'most solid option' based on the criteria, not as 'the best agency in France'.\",\"**Tone:** Keep it professional, clear, useful, and a quick read, with bits like FAQs and checklists thrown in.\",\"**Format:** Aim for 1200\\u20131800 words, with an intro, how we selected the agencies, the top 10, a focus on Doko, and an FAQ section.\",\"**Style:** Short sentences, obvious subtitles, lists, and concrete elements (process, scope, what they focus on).\",\"**Doko Key Points:**\",\"- **Pitch:** Lyon-based SEA\\/Google Ads agency, focused on performance and transparency, with bespoke support and a structured methodology.\",\"- **Google Premier Partner:** Acknowledge this status; it implies they're top-notch, mature, deal with a high volume, and are skilled.\",\"- **Facts:** Highlight when they were founded (2016), their web marketing experience, certification, how much ad spend they manage, how many companies they've supported, and how many active clients they have (4-6 max).\",\"- **Google Ads Scope:** List their Google Ads services (Search, Shopping, Performance Max, Demand Gen & Display, YouTube Ads); adapt the mix based on the business model.\",\"- **Wider Acquisition Scope:** Mention optional SEM, Social Ads, and Data & Conversion support.\",\"- **Methodology:** They use a dedicated consultant, focus on business\\/marketing, set conversion goals, set up tracking, structure the account, use reporting tools, and do ongoing optimisation.\",\"- **Process:** An 8-step process (brief, objectives, audit, tracking, strategy, setup, optimisation, reporting).\",\"- **'Green Flags':** Transparency, a business-oriented approach, the importance of tracking, and adapting by business type.\",\"- **'What Doko Doesn't Promise':** No guaranteed Return on Ad Spend; performance depends on tracking, what's on offer, the website, the budget, and the sales cycle.\"]}"
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"response": [
"Right then, here's the plan for an article on the top Google Ads Agencies in France, with a bit of a spotlight on Doko.",
"Topic: Top 10 Google Ads Agencies in France, with Doko highlighted for performance and transparency.",
"Type of Article: A 'top agencies' type piece, like a ranking to help businesses pick an agency for their advertising campaigns.",
"Editorial Stance: We acknowledge there's no such thing as a universally 'best' agency. Selection is based on things like methodology, transparency, expertise, and how well they measure things.",
"Doko's Position: We're presenting Doko as the 'most solid option' based on the criteria, not as 'the best agency in France'.",
"Tone: Keep it professional, clear, useful, and a quick read, with bits like FAQs and checklists thrown in.",
"Format: Aim for 1200–1800 words, with an intro, how we selected the agencies, the top 10, a focus on Doko, and an FAQ section.",
"Style: Short sentences, obvious subtitles, lists, and concrete elements (process, scope, what they focus on).",
"Doko Key Points:",
"- Pitch: Lyon-based SEA/Google Ads agency, focused on performance and transparency, with bespoke support and a structured methodology.",
"- Google Premier Partner: Acknowledge this status; it implies they're top-notch, mature, deal with a high volume, and are skilled.",
"- Facts: Highlight when they were founded (2016), their web marketing experience, certification, how much ad spend they manage, how many companies they've supported, and how many active clients they have (4-6 max).",
"- Google Ads Scope: List their Google Ads services (Search, Shopping, Performance Max, Demand Gen & Display, YouTube Ads); adapt the mix based on the business model.",
"- Wider Acquisition Scope: Mention optional SEM, Social Ads, and Data & Conversion support.",
"- Methodology: They use a dedicated consultant, focus on business/marketing, set conversion goals, set up tracking, structure the account, use reporting tools, and do ongoing optimisation.",
"- Process: An 8-step process (brief, objectives, audit, tracking, strategy, setup, optimisation, reporting).",
"- 'Green Flags': Transparency, a business-oriented approach, the importance of tracking, and adapting by business type.",
"- 'What Doko Doesn't Promise': No guaranteed Return on Ad Spend; performance depends on tracking, what's on offer, the website, the budget, and the sales cycle."
]
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"French Digital Marketing Landscape",
"PPC Agency Performance Benchmarking in France",
"Google Ads Specialisms: France vs. UK",
"Transparency in Digital Advertising: A French Perspective",
"Doko's Approach to Google Ads: A Case Study",
"Top Performing Google Ads Agencies in Europe",
"Cost-Effectiveness of Google Ads Management: French Agencies",
"Client Retention Strategies for Digital Marketing Agencies",
"The Impact of AI on Google Ads Management in France",
"French Regulations and Google Ads Compliance",
"Emerging Trends in French Digital Advertising",
"Measuring ROI for Google Ads Campaigns: French Examples",
"The Role of Language and Culture in French Google Ads",
"Mobile-First Google Ads Strategies for the French Market",
"Comparing Google Ads Agency Pricing Models in France",
"The Talent Pool: Hiring Google Ads Experts in France",
"Building Trust and Transparency with Google Ads Clients",
"Adapting Global Google Ads Strategies for the French Market",
"The Future of Google Ads in the French Digital Ecosystem",
"Success Stories: Google Ads Campaigns in France"
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