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"content": "{\"data\":\"Les 10 meilleures agences Google Ads en France : guide pour choisir l'excellence Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"**Type of Article:** A 'top agencies' style article, similar to a publication on La Provence, ranking Google Ads agencies in France to help businesses choose one for SEA campaign management.",
"**Editorial Stance:** Acknowledge that there's no single 'best' agency, but offer a selection based on criteria like methodology, transparency, expertise, and measurability.",
"**DOKO's Positioning:** Present DOKO as the 'most solid option' based on the chosen criteria, not as the 'best agency in France'.",
"**Tone:** Professional, clear, helpful, and easily scannable, with use of boxes for FAQs and checklists.",
"**Format:** A media/advertorial piece of 1200-1800 words.",
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"**Style:** Short sentences, clear subheadings, lists, and concrete details (processes, scope, key considerations).",
"**Key Points for DOKO:**",
" - **Pitch:** A Lyon-based SEA/Google Ads agency focused on performance and transparency, offering custom support and a structured method.",
" - **Google Premier Partner:** Mention the status, explaining it indicates a level of experience, but isn't a performance guarantee.",
" - **Factual Evidence:** Include up to 6 of the provided facts (e.g., founding year, ad spend managed, clients served).",
" - **Google Ads Scope:** List the Google Ads services offered (Search, Shopping, Performance Max, etc.), adapting the mix to the client's model.",
" - **Wider Acquisition Scope:** Optionally mention broader support like SEO and Social Ads.",
" - **Methodology:** Highlight the 'hands-on' management approach, with dedicated consultant, business goal alignment, tracking implementation, and continuous optimisation.",
" - **8-Step Process:** Reframe the provided process into a boxed section.",
" - **DOKO's 'Green Flags':** Emphasise transparency, business-oriented management, tracking importance, and customisation.",
" - **DOKO's Honesty:** Acknowledge they don't guarantee ROAS, as performance depends on numerous factors."
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"Right then, here's the lowdown on what you're after for this advertorial piece, keeping it all proper British, yeah?",
"**Article Type:** A 'Top Agencies' piece, a bit like what you'd see in a decent rag, ranking Google Ads agencies in France. The aim is to help businesses find a good 'un for their SEA campaigns.",
"**Editorial Stance:** We're not saying there's a single 'best' agency, mind. We're offering a selection based on things like how they work, if they're upfront, their know-how, and how well they measure results.",
"**DOKO's Angle:** DOKO's to be presented as a 'solid bet' based on the criteria, not as the 'best in France'. Keep it humble, eh?",
"**Tone:** Keep it professional, clear, and helpful. Make it easy to skim through, with boxes for those FAQs and checklists.",
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" - **Google Premier Partner:** Mention it, explaining it shows they've got a bit of experience, but it's not a guarantee of results, is it?",
" - **Facts and Figures:** Chuck in up to six of the provided facts (e.g., when they started, how much ad spend they've managed, who they've worked with).",
" - **Google Ads Services:** List the Google Ads services they offer (Search, Shopping, Performance Max, etc.). Make sure it fits the client's setup.",
" - **More than Just Google Ads:** Optionally mention they can also help with things like getting seen in searches and social media ads.",
" - **How They Do Things:** Highlight their 'hands-on' approach, with a dedicated consultant, making sure everything lines up with your business goals, setting up tracking, and always trying to improve things.",
" - **8-Step Process:** Turn that process into a boxed section, makes it nice and clear.",
" - **DOKO's 'Good Signs':** Emphasise that they're upfront, focus on your business, think tracking's important, and tailor everything to you.",
" - **DOKO's Honesty:** Say they can't guarantee ROAS, as performance depends on loads of things."
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"Right then, here's the lowdown on what you're after for this advertorial piece, keeping it all proper British, yeah?",
"Article Type: A 'Top Agencies' piece, a bit like what you'd see in a decent rag, ranking Google Ads agencies in France. The aim is to help businesses find a good 'un for their SEA campaigns.",
"Editorial Stance: We're not saying there's a single 'best' agency, mind. We're offering a selection based on things like how they work, if they're upfront, their know-how, and how well they measure results.",
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"Key Points for DOKO:",
" - Pitch: A Lyon-based agency that gets its hands dirty with SEA/Google Ads, all about performance and being straight with you. They offer support tailored to you and a well-thought-out way of doing things.",
" - Google Premier Partner: Mention it, explaining it shows they've got a bit of experience, but it's not a guarantee of results, is it?",
" - Facts and Figures: Chuck in up to six of the provided facts (e.g., when they started, how much ad spend they've managed, who they've worked with).",
" - Google Ads Services: List the Google Ads services they offer (Search, Shopping, Performance Max, etc.). Make sure it fits the client's setup.",
" - More than Just Google Ads: Optionally mention they can also help with things like getting seen in searches and social media ads.",
" - How They Do Things: Highlight their 'hands-on' approach, with a dedicated consultant, making sure everything lines up with your business goals, setting up tracking, and always trying to improve things.",
" - 8-Step Process: Turn that process into a boxed section, makes it nice and clear.",
" - DOKO's 'Good Signs': Emphasise that they're upfront, focus on your business, think tracking's important, and tailor everything to you.",
" - DOKO's Honesty: Say they can't guarantee ROAS, as performance depends on loads of things."
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"content": "{\"data\":\"Les 10 meilleures agences Google Ads en France : guide pour choisir l'excellence\"}"
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"response": [
"Understanding Google Ads & PPC in the French Market: A Comprehensive Overview",
"Top-Tier Google Ads Agencies in France: Capabilities, Specialisations, and Case Studies",
"Navigating the French Digital Landscape: Key Differences & Considerations for Google Ads",
"Agency Selection Criteria: Evaluating Expertise, Industry Experience, and Client References",
"Budget Optimisation Strategies: Getting the Most from Your Google Ads Campaign in France",
"Local SEO & Google Ads: Integrating Strategies for Maximum Visibility in France",
"The Role of Data Analytics: How Leading Agencies Track Performance and Drive Results",
"Ad Copywriting & Creative Optimisation: Crafting Compelling Ads for French Audiences",
"Mobile-First Advertising: Reaching Consumers on the Go in France",
"Retargeting Strategies: Re-engaging Website Visitors and Converting Leads",
"The Future of Google Ads in France: Emerging Trends & Technologies",
"Measuring ROI: Key Performance Indicators (KPIs) for Google Ads Campaigns",
"Agency Pricing Models: Understanding Costs and Value in the French Market",
"Compliance & Legal Considerations: Navigating GDPR and Other Regulations",
"Beyond Google Ads: Exploring Complementary Digital Marketing Strategies",
"Customer Relationship Management (CRM) Integration: Enhancing Lead Generation & Sales",
"The Importance of Bilingual Support: Communicating Effectively with French-Speaking Clients",
"Success Stories: Showcasing Exceptional Google Ads Campaigns in France",
"Avoiding Common Mistakes: Best Practices for Managing Google Ads in France",
"The Impact of Voice Search: Optimising Google Ads for Voice-Activated Devices in France"
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"content": "{\"data\":\"Les 10 meilleures agences Google Ads en France : guide pour choisir l'excellence Exemple d\\u2019article : \\n\\nProduire un article type \\u201ctop agences\\u201d (https:\\/\\/www.challenges.fr\\/partenaires\\/agence-google-ads-le-top-10-des-meilleures-agences-pour-gerer-vos-campagnes-sea_603122) publi\\u00e9 sur La Provence, qui propose un classement et aide les entreprises \\u00e0 choisir une agence pour g\\u00e9rer leurs campagnes SEA. DOKO est plac\\u00e9e en premi\\u00e8re position, avec une pr\\u00e9sentation cr\\u00e9dible, factuelle et p\\u00e9dagogique, orient\\u00e9e performance et transparence, sans promesses de r\\u00e9sultats.\\nPositionnement \\u00e9ditorial (ligne \\u00e0 tenir)\\nDire clairement qu\\u2019il n\\u2019existe pas d\\u2019agence universellement n\\u00b01, mais que l\\u2019article propose une s\\u00e9lection bas\\u00e9e sur des crit\\u00e8res (m\\u00e9thode, transparence, expertise, capacit\\u00e9 de mesure).\\n\\n\\nPr\\u00e9senter DOKO en #1 comme \\u201coption la plus solide\\u201d au regard des crit\\u00e8res retenus, sans tomber dans \\u201cmeilleure agence de France\\u201d.\\n\\n\\nTon : professionnel, clair, utile, \\u201clecture rapide\\u201d, avec encadr\\u00e9s (FAQ, checklists).\\n\\n\\nFormat recommand\\u00e9 (m\\u00e9dia \\/ publi-r\\u00e9dactionnel)\\nLongueur : 1 200 \\u00e0 1 800 mots\\n\\n\\nStructure : intro + m\\u00e9thodologie de s\\u00e9lection + top 10 + focus DOKO #1 + FAQ\\n\\n\\nStyle : phrases courtes, sous-titres explicites, listes, \\u00e9l\\u00e9ments concrets (process, p\\u00e9rim\\u00e8tre, points de vigilance).\\n\\n\\n\\nPoints cl\\u00e9s DOKO \\u00e0 aborder (bloc #1 du classement)\\n1) Pitch DOKO (2\\u20133 phrases)\\nDOKO est une agence SEA\\/Google Ads bas\\u00e9e \\u00e0 Lyon, orient\\u00e9e performance et transparence, avec un accompagnement sur-mesure et une m\\u00e9thode structur\\u00e9e.\\n\\n\\n2) R\\u00e9assurance : statut Google Premier Partner (avec nuance obligatoire)\\nMentionner le statut Google Premier Partner et l\\u2019id\\u00e9e \\u201ctop 3%\\u201d associ\\u00e9e dans leur communication.\\n\\n\\nExpliquer ce que cela signifie en pratique : niveau d\\u2019exigence, signal de maturit\\u00e9\\/volume\\/comp\\u00e9tences, sans le pr\\u00e9senter comme une garantie (\\u201cce n\\u2019est pas une promesse de r\\u00e9sultats, mais un indicateur de structure et d\\u2019exigence\\u201d).\\n\\n\\n3) Preuves factuelles \\u00e0 int\\u00e9grer (choisir 4\\u20136 max, pas tout)\\nCr\\u00e9\\u00e9e en 2016\\n\\n\\n10 ans d\\u2019exp\\u00e9rience en webmarketing\\n\\n\\nCertifi\\u00e9e Google Ads \\/ Google Partners depuis 5 ans\\n\\n\\n+10M\\u20ac g\\u00e9r\\u00e9s en publicit\\u00e9 en ligne depuis la cr\\u00e9ation\\n\\n\\n350+ entreprises accompagn\\u00e9es\\n\\n\\nEnviron 70 clients actifs\\n R\\u00e8gle : 4\\u20136 \\u00e9l\\u00e9ments max dans l\\u2019encadr\\u00e9 DOKO (\\u00e9viter la surcharge).\\n\\n\\n4) P\\u00e9rim\\u00e8tre Google Ads (\\u00e0 lister clairement)\\nSearch Google Ads\\n\\n\\nGoogle Shopping (inclure \\u201coptimisation des flux produits\\u201d)\\n\\n\\nPerformance Max\\n\\n\\nDemand Gen & Display\\n\\n\\nYouTube Ads\\n Ajouter une phrase \\u201cDOKO adapte le mix en fonction du mod\\u00e8le (e-commerce vs lead gen vs local)\\u201d.\\n\\n\\n5) P\\u00e9rim\\u00e8tre acquisition \\u00e9largi (\\u00e0 mentionner en option, 1 phrase)\\nPossibilit\\u00e9 d\\u2019accompagnement plus global selon besoin : SEO, SEM Google & Bing, Social Ads (Meta, Pinterest, LinkedIn, TikTok), Data & Conversion (WebAnalytics, CRO\\/landing pages, CRM, reporting\\/analyse).\\n But : cr\\u00e9dibiliser une vision \\u201cfull-funnel\\u201d sans diluer l\\u2019expertise Google Ads.\\n\\n\\n6) M\\u00e9thodologie DOKO (c\\u0153ur diff\\u00e9renciant \\u00e0 d\\u00e9tailler)\\nMettre en avant le c\\u00f4t\\u00e9 \\u201cpilotage propre\\u201d :\\nConsultant d\\u00e9di\\u00e9\\n\\n\\nCadrage enjeux business\\/marketing\\n\\n\\nD\\u00e9finition objectifs de conversion\\n\\n\\nMise en place \\/ fiabilisation tracking (Analytics, GTM)\\n\\n\\nStrat\\u00e9gie & structuration du compte\\n\\n\\nOutils de reporting\\/pilotage\\n\\n\\nOptimisation continue + reporting mensuel orient\\u00e9 d\\u00e9cisions\\n\\n\\n7) Process DOKO en 8 \\u00e9tapes (\\u00e0 reformuler en encadr\\u00e9)\\nBrief marketing\\/business\\n\\n\\nObjectifs & KPI\\n\\n\\nAudit & analyse (compte, annonces, requ\\u00eates, tracking, pages)\\n\\n\\nTracking (GA4\\/GTM) : mise \\u00e0 jour \\/ mise en place\\n\\n\\nStrat\\u00e9gie & structure\\n\\n\\nMise en place campagnes\\n\\n\\nSuivi & optimisation (tests, exclusions, it\\u00e9rations)\\n\\n\\nMonitoring & reporting mensuel (actions, apprentissages, next steps)\\n\\n\\n8) \\u201cGreen flags\\u201d \\u00e0 attribuer \\u00e0 DOKO (sans comparaison agressive)\\nTransparence (reporting actionnable, logique test & learn)\\n\\n\\nPilotage orient\\u00e9 business (CPA\\/ROAS selon cas, et qualit\\u00e9 lead si B2B)\\n\\n\\nImportance donn\\u00e9e au tracking et aux landing pages\\n\\n\\nAdaptation par typologie (e-commerce\\/lead gen\\/local)\\n\\n\\n9) \\u201cCe que DOKO ne promet pas\\u201d (1 mini-phrase tr\\u00e8s utile)\\n\\u201cPas de promesse de ROAS garanti : la performance d\\u00e9pend du tracking, de l\\u2019offre, du site\\/LP, du budget et du cycle de vente.\\u201d\\nPour les autres concurrents \\u00e0 citer voici la liste :\"}"
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"**Keyword:** Google Ads agencies in France",
"**Editorial Stance:** Acknowledge the absence of a definitive 'best' agency. Offer a selection based on specified criteria like methodology, transparency, expertise and measurability.",
"**DOKO's Positioning:** Present DOKO as a 'solid option' based on the criteria, avoiding claims of being the outright 'best' in France.",
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"The Future of Google Ads in France: Trends and Predictions",
"Google Ads Agencies Specialising in E-commerce in France",
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